No problem talking about sex, but I'd be ashamed to talk about Ann Summers - as I think it's a distasteful and tacky place that cheapens the whole thing.
Ann Summers sells some very good underwear. They provide a measureing service and make sure everything fits the way it should. The quality is good too.
And just because they sell a few toys and naughty out fits, doesnt make them tacky.
You will not sell your soul to satan if you have a bit of fun on the way. 21st century and all that.