| CNN Drops to Last Place Among Cable News Networks
Posted: 10/27/2009 8:41:22 AM |
" CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising. "
Me thinks, most people are starting to get fed up with the propaganda being passed off as news.
" Individually, the CNN shows were beaten resoundingly by all the Fox News programs, " WOW, imagine that ... little ole Fox is beating the crap out of them. Hmmm I wonder why if Fox is really like some seem to think nothing but right wing propaganda ???? 
" For the month, CNN averaged 202,000 viewers between the ages of 25 and 54 – the group that television news organizations use as their basis of success because of their advertising sales. That was far behind the dominant leader, Fox News, which averaged 689,000. "
For those of you who may be math challenged that is more than 3.4 x as many ...... 
" CNN executives emphasized that the network continues to draw more viewers than all its competitors except Fox News when all hours of the day are counted. "
I guess thats like saying, we didn't win but, we didn't lose either, so thats good news right ??? 
Lets take a quick look at the primetime numbers shall we ??
At 7 p.m.
The big winner was Shepard Smith on Fox with 465,000 viewers.
Second was Chris Matthews and “Hardball” on MSNBC, with 179,000 viewers.
Third was Jane Velez Mitchell on HLN, with 166,000 .
Fourth was CNN's Lou Dobbs with 162,000.
{A side note, Shepard Smith is news and not opinion programing}
At 8 p.m. CNN’s performance was the worst.
Bill O’Reilly on Fox News continued his long dominance with the biggest numbers of any host, 881,000 viewers.
Mr. Olbermann, with his first-run program, was second with 295,000.
Close behind was the first edition of Ms. Grace’s show with 269,000.
Campbell Brown on CNN trailed with only 162,000.
At 9 p.m.
Sean Hannity’s show on Fox News had a huge lead with 659,000 viewers.
Second was Rachel Maddow on MSNBC with 242,000.
CNN's Larry King averaged 224,000.
Joy Behar on HLN had 181,000.
At 10 p.m.
Greta Van Susteren, had 538,000 viewers.
A repeat of Nancy Grace’s 8 p.m. show averaged 222,000.
A repeat of Keith Olbermans 8 p.m. show averaged 223,000.
CNN's Anderson Cooper came in fourth with 211,000 viewers.
Now I’m sure I’ll be the minority voice here, but it seems like Americans really want the real news, not the party line news being repeated everywhere, and are willing to put up with some minor partisan coloring to get it. (In the opinion shows, not the news.) Where was the unbiased coverage of the townhall meetings ? Where was CNN's coverage of the massive 9/12 taxpayer protest march on Washington DC ? Where was the in depth coverage of the Acorn scandle ? How can they call themselves a news organization, or expect anyone other than unthinking drones to watch, when they don’t even cover the real news?
Sadly it seems most of the media "hound dogs" are asleep on the porch of the White House, while the "Fox" runs free.
 | |
|
| CNN Drops to Last Place Among Cable News Networks
Posted: 10/27/2009 10:02:50 AM | This is common misperception because those numbers are based on "viewer share" and not "cumulative viewing". Cumulative viewership is more important because that tells a broadcaster how much they can charge air time to advertisers. Essentially, Fox has more long term viewers and CNN has more cumulative viewers as this article points out:
http://ksuweb.kennesaw.edu/~shagin/48fox.pdf
How can CNN have more total viewers when Fox has such a commanding lead in average viewers? Conventional industry wisdom is that CNN viewers tune in briefly to catch up on news and headlines, while Fox viewers watch longer for the opinion and
personality-driven programming. Because the smaller total number of Fox viewers are watching more hours, they show up in the ratings as a higher average number of viewers. CNN regularly claims a cume about 20 percent higher than Fox’s (Deseret Morning News, 1/12/04). For instance, in April 2003, during the height of the fighting in Iraq, CNN’s cume was significantly higher than Fox’s: 105 million viewers tuned into CNN compared to 86 million for Fox (Cablefax, 4/30/03). But in the same period, the ratings reported by most media outlets had Fox in the lead, with an average of 3.5 million viewers to CNN’s 2.2 million.
Most people tune into CNN in the morning or afternoon, get the headlines and go about their day. Whereas, the fanatical Fox viewer will watch for hours on end and watches the programming not for news but for entertainment . The fact that the numbers presented above are all in the evening reinforce this. In the evening most people are spending time with their families, watching a movie, or watching broadcast television because people watch entertainment programming in the evenings. The same way the evening Fox viewer is watching for entertainment. | |
|
| CNN Drops to Last Place Among Cable News Networks
Posted: 10/30/2009 9:07:54 AM | CNN is in last place because CNN sucks.
Sing a song about how great Obama is and you've gotten all the news from CNN.
What may have been true in 2003 is no longer true in 2009. | |
|
| |
| |
| CNN Drops to Last Place Among Cable News Networks
Posted: 11/21/2009 1:26:25 PM | I was actually thinking about this the other day.
1) The news is usually FULL of personal opinions from newscasters nowadays. So it's not really objective reporting anyway. Since there is nothing news-worthy on the news anymore, the news is just entertainment.
2) Fox news is incredibly entertaining. It's really fun to watch people like Glenn Beck as entertainment. It's certainly far more entertaining to watch these right-wing nutters than it is to watch CNN or any other program that calls itself a "news" programme.
So, why not watch Fox News? At least it's entertaining. | |
|
|
Home
login 
