I thinks guys underestimate how much stock women put in the written profiles. Yes, the pic and stats get a woman to LOOK at a profile but women are nitpicky. Men don't seem to care what it says in the profile. I left my profile pretty close to blank for the longest time and still got messages.
I read profiles. I wasn't interested in some women because the profile was too negative, bitter, had a long list of rigid requirements etc. That being said, pictures and stats are still the most important thing for OLD. It's no coincidence I often got more emails and dates after I added better pictures of myself.